Labelling Your Product: A List of Do’s and Don’ts to Keep in Mind

Labelling Your Product

If you own a small business, and wish to create a brand out of it, there’s no better way to do it than design a great label for your product.

Be it food, beverage, or cosmetic – your product is obviously close to your heart and made with infinite love and hard work – so it deserves a label as good as the care and patience you made the product with!

If you are planning to self-design your label for the product/s, here are some do’s and don’ts to keep in mind.

1. Create a unique, compelling label

compelling labelYou don’t want your product to fail at making an impact just because you went for run-of-the-mill labels for your packages.

Your product labels should leave a long-lasting impression on the minds of all those who look at it.

Create a unique label for your product. Ensure that your USP is well reflected in your label. Ensure that it’s not too crammed, and has enough white space for your message to speak to your audience.

2. Don’t make farfetched claims on your labels

Have you ever read those labels that highlight words like ‘cure’, ‘treat’, or ‘solve’ certain medical complications without offering an iota of scientific proof?

These products sell out like hot cakes because of such labels, but in the long run, if your label also claims to treat something without FDA testing or approval, you are bound to land in troubled waters.

So, do yourself a favor, and avoid using extravagant claims on your labels. Your labels can look highly attractive and leave a good impact, but if your consumers will find out that the product doesn’t resemble the description on the label, you’ll lose out on potential business in the future.

3. Do choose eco-friendly labels for your product

choose eco-friendly labels for your productToday, most consumers choose to go for products that enable them to give back to the environment and feel good about being able to do so.

You can add a feather to your cap by sticking eco-friendly labels on the packaging of your eco- friendly product. However, you can still use good eco-friendly labels even if your product isn’t an eco-friendly one. allows you to choose eco-safe paper roll labels that are biodegradable, waterproof and freezer proof! It truly doesn’t get better than this.

4. Do create labels with all the essential information

A good label is not just the one with good design and content. A good label is the one that includes all the essential and basic information without giving off the impression of being crammed.

For instance, your label should include the ingredients in case your product is a food or beverage. If it’s a cosmetic product, include the minerals that went into making the product. Also, don’t forget to mention the manufacturing and expiry dates!

If you find yourself out of space, ensure that all of this information is available in fine print. Or just add a barcode for people to scan and find all the information online in one place.

With a good label, you can get as creative as possible in a finite space available to you!

Article Submitted By Community Writer

Today's Top Articles:

Scroll to Top