The easiest way to go green with your business is to start with a green web hosting provider. Many businesses choose not to go with green hosting because the costs of the service are typically higher. On the surface, it doesn’t seem like there are any big pros of choosing an environmentally friendly web hosting provider. However, there are many benefits to making this simple choice.
You May Qualify for Tax Breaks
You can qualify for tax breaks by going green with your business. You should check your state and county’s programs to see if there’s one available to you locally. Businesses that have multiple dedicated servers may be able to save a respectable amount of money in tax credits. At the same time, the money most businesses will save from the tax credits will be fairly minimal.
But going green with your hosting is just a start. Once you start looking into going green, you’ll discover many different strategies for making other parts of your business green. For example, switching over your whole office to digital documents and using tablets for clients to sign contracts on can easily save you thousands of dollars on paper and printing costs. It’s also an effective way to organize and manage documents.
You Can Actually Save Money with a Green Hosting Provider
The monthly cost of a green hosting service will most likely be higher than a regular hosting service on the low end. However, it may actually be cheaper on the higher price points. Don’t assume that regular hosting services will always be cheaper. You might be surprised to find that the prices are competitive enough or even cheaper for you to make the switch to green hosting providers.
You’ll Be Partnering Up with a Reliable Company
One thing you have to realize is that many green hosting companies are green because they understand their business model. When you choose a green hosting company, you know that you’re working with a reliable company that’s in it for the long haul. And as the technology for renewable energy becomes more advanced, companies that are based under these technologies tend to pass on the savings to their customers.
You’ll Attract Environmentally Conscious Consumers
More people are becoming conscious about the environmental challenges the world is facing. To support the transition from carbon based energy to renewable energy, an increasing number of consumers are choosing to vote with their wallets. They are choosing green companies over traditional companies. By aligning with the green movement, you’ll be able to attract this large group of consumers. Even consumers that are not environmentally conscious will opt to do business with you over competitors if your business is supporting an important cause.
You’ll Attract Environmentally Conscious Business Partners
Did you know that there is a huge community of environmentally conscious businesses? These businesses are built on green products and services. They also want to partner with other green businesses rather than traditional businesses. By transitioning to a green business, you can attract many of these business partners. You’ll also be able to join many green business networks which can help you with marketing, business resources and events. Going green will open up many opportunities for you.
You Can Build Your Brand Around Being Green
To add on to the two previous benefits, you can build your brand around being a green business. As you may already know, you need to differentiate yourself from the competition to have presence in your marketplace. A great branding campaign is the best way to go about doing this. While you’ll still have to follow traditional branding strategies, you can take it a step further by letting your audience know that your business is green. That may be able to give you the extra edge in helping you stand out.
You Can Lead a Green Company Culture
Going green isn’t something that you simply decide on. You don’t just force the agenda onto your employees. You have to lead by example. You have to make choices in your business that positively impacts the environment. Educating your employees about why you’re going green and building a culture around it is what will bring about the complete transformation.
Once you set the example and build the culture, your employees will start operating under the idea. They’ll be the ones to make sure that documents are saved digitally instead of printed. They’ll lower your transportation costs by setting up car pool programs. They’ll help you save money on new office equipment by shopping for recycled products.
Aren’t you surprised at how something as simple as choosing a green hosting provider can set the spark for something greater in your business? Choosing a green hosting is just the beginning. It’s a simple move that will open up many business opportunities and save you a lot of money.
Article Submitted By Community Writer