The Emergence
There is some great news for environment enthusiasts. Now, it is not only eco-friendly duel, clothes, food and hotels, but even basic accessories and stationary going eco-friendly now. This is indeed a leap for all green lovers who will now see the world becoming more and more aware and alert about the environmental issues gathering heat and momentum in the world. Thus, seeing the need and the demand for environmentally conducive good, now, even customer advertising pen maker 1234 PENS has introduced their range and line of creative eco-friendly pens, a promotional endeavours, that suits the needs of the company as well as the consumer. The demand was recognised and thus this new trial will see the emergence of a new section of manufacturers of the similar and relevant products based on the success of 1234 PENS.
The Move
1234 PENS has made this move in good light and we expect that they will do well as they are even enlightening the minds that are not aware about the eco issues. The marketing and the strategy have been made keeping the two facets of utility and environmental concerns in your mind. The branding and their to the point and on target advertising could well garner massive support and making these pens a regular line of pens from the major North American pen maker. The ads and the branding are pretty exciting that can target the section of pen users like children, students, and professionals or executives. With an experience of nearly 35 years to support their initiative, 1234 PENS has a market of its own but it could probably break the market of other pen majors like Parker and Waterman that have their own niche and class in the world of pens world over. However, after this what is going to happen is that other majors are going to have the need to make their mark in with eco-friendly products. The idea is to cater to the populations and consumers who are more eco-conscious, this is what is going to push other to be at par before any one company takes away the cake.
The Pens
The material of the pens is eco-friendly while the methods of innovation are eco-conscious too. This includes the use of recycled materials, nearly 80% of the pen material in total. This material which is the pen is made of would have landed in the dustbin has thee pen company not made it to make pens form it. The pens could also have nearly 60% biodegradable materials that make their range of highlighters, pens and pencils. The idea is to try using at least 99% organic material for each of their products in this range. The pens are available in all 16 colours and sizes, with umpteen varieties to offer good choice and preferences for the consumer. They are imprinted with a logo of a recycling symbol while at the same time their price range of $2 make it even more interesting for purchase.
This is indeed a big leap, this is because a pen goes to all hands, children and adult and hence a wider audience can be contained for the cause. 1234 PENS has done a good job by bringing this limited range of pens in the market. Their sales and revenue volumes will determine the modelโs feasibility and success marking history for them as well as a push for other pen makers. Go buy your own and see yourself making a difference to all, yourself and the environment as well.
