It was a competition of sorts for sure, something never heard off before, well, at least I didn’t! An energy drink maker organising a competition where the cans that carry the drink were to be used to create a piece-of –art, what say now! Who else could it have been, than our beloved Red-Bull.?
They certainly conceptualize, for that was how the drink got popular and now they made the designers go crazy for it was a good challenge to answer. That’s what the geeks like. The one who took home the laurels on this one was, Japans Tsuyoshi Ishikawa for he ‘vitalised the dragon’.
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