With sustainability being such a widely discussed topic at the moment it is a great time to review what you can do to make your business more sustainable. There are lots of different ways you can improve your business’s sustainability and one key area to review is the packaging. Excessive or unrecyclable packaging tends not to be well received by customers. Indeed, making the change to sustainable packaging can create a better customer experience. Lead as an example in your sector, enhance your green credentials and keep your customers happy at the same time.
The Demand For Sustainable Packaging
The demand for sustainable packaging has been on the rise for years. A global study recently found that 55% of customers are extremely concerned about packaging and that 70% of customers would pay more for a product in sustainable packaging. These are numbers not to be ignored. The importance of sustainable packaging and the customer’s reaction to your eco-conscious efforts should not be underestimated. These next steps will take you through how you can adopt more sustainable packaging practices to keep your customers happy.
How to Adopt Sustainable Packaging Practices
1. Review Your Existing Packaging
Understanding your packaging needs is an essential step to take before making any changes. Review the types of packaging you are currently using and how they are performing. It could be worth asking staff if there are any issues with the current packaging or any improvements they would like to see. Once you have fully assessed what you need from your packaging you can start to look for sustainable alternatives. Recycling or re-using materials already on site is always a fantastic (and free!) place to start.
2. Look For A Sustainable Packaging Partner
You should take a look at the different packaging options available and discuss your needs with the companies you are considering. They will have vast knowledge about their products and could even suggest a packaging option you might not have considered before. When researching sustainable packaging alternatives, one company to consider is Polythene UK. They offer a range of innovative eco-friendly packaging products.
3. Commit To Sustainable Changes
It can be useful to set targets and deadlines when implementing your new packaging and/ or procedures. Setting a realistic goal can help to motivate your team and get them on board with your new sustainability targets.
Communicating well with your staff and explaining what you are hoping to achieve and why will help them understand the benefits to them, the Company and your customers. Getting your team involved with testing out the new packaging will mean they feel involved and part of the change. This can then encourage them to look for more ways to improve sustainability which feeds back into the recycled materials mentioned earlier in this article.
4. See The Benefits To Your Company’s Reputation
Being able to demonstrate your business is one that cares about being green can be a brilliant boost to the Company’s reputation. Talking about sustainability on your website or social media is a fantastic way to let your customers know you are an eco-conscious business. Marketing your green credentials can be an excellent way to improve sales and even attract new customers who only buy from sustainable businesses.
To Conclude
Show your company as a modern, forward-thinking business by making the switch to cost-effective sustainable packaging. Changing from single-use materials to more sustainable ones aligns with your customers’ values. So not only is better for the planet, your customers will thank you for it.
Article Submitted By Community Writer
