Want to shop merino wool cycling jerseys and organic cotton T-shirts online? Swobo, a Californian company that designs and sells them, recently have relaunched their web site. Their products are just a click away now. One of the items for sale is this men’s short sleeved jersey, which is made out 100% merino wool. It’s priced at $96. The merino is produced using MAPP, an approach which manages the entire supply chain in order to develop the merino fabric in specialized manner.