It was after the last year’s fall of Moscow’s winter temperatures to minus 35 Celsius (minus 31 Fahrenheit) that made the habitats of the world’s third-largest polluter plug in electric heaters to keep warm, leading to shortages of electricity supply.
The Muscovites who generally greet climate change with a shrug of their shoulders, were shocked by the power cuts and eventually could be motivated to cut power use by Moscow’s city government.
Andrei Turnitsa, development director at Kosmos – a Russian company which sells energy-saving light bulbs under its own brand – said,
Moscow’s government asked us to become partners in an information program. The aim was to explain to consumers that by buying energy-saving bulbs you can contribute to the city and to its energy saving program.
The new technology used for the energy-saving light bulb can cut its use by around 80 percent. To do this, the technology use ultra-violet rays and gas in place of heat for generating light.
The deal made under Moscow, lead Kosmos to pay for advertising across Moscow. It has been given a discounted rate with the scheme being termed a social information program.
