EDF would do everything in its power to make us see the importance of recycling and such stuff that is supposed to help the planet. Its latest campaign named the ‘Green Campaign’ tries to show the energy company in a brand-new light.
Everything in this 60-second promo is recycled. Several old video images have been put together to devise this campaign that is based around an English countryside. So you see comic strips of the Hulk, voice of Bill Clinton, little creatures of The Wombles and so on. All this is done as ‘It’s not Easy Being Green’ plays along.
And the message the company tries to drive home is that the company is committed to cutting down the Carbon emissions from its electricity by 60 percent by 2020. I hope it takes more than mere campaigns to convince the public about this. Less propaganda and more action, that’s what the planet really needs.
