Eco Factor: The largest billboard on the planet is made from biodegradable and recycled materials.
The land of records, Dubai, has made another entry into the Guinness Book of World Records, not with another land reclamation project, but with a 1.5 km long advert. The $3.2 million billboard will be unveiled in the Emirate next spring. The advert will be promoted in 40 different countries over a period of 12 months in an effort to reflect the true colors of Dubai.
The billboard is the brainchild of Adrac, a global advertising and marketing agency. The most fascinating feature of this mammoth advert is that it has been made with vented biodegradable and recycled PVC. Designed to be 100 percent ecofriendly the billboard has been made using ecofriendly inks, structure, transportation, cleaning and chemicals.
The advert breaks down into 450 10m X 2m sections which are to be assembled just like a jigsaw puzzle. Adrac states that it takes a team of four men less than seven hours to assemble the billboard in each country. The sections of the billboard fit into two 40-foot shipping containers, which ensure easy transportation of this billboard.
The billboard will be funded by 100 sponsors, including 40 premier sponsors. Sponsoring opportunities are still available ranging from $25,000 to $200,000.
The Dark Side:
While all efforts have been made to keep the billboard as ecofriendly as possible, transporting such a massive structure all over the globe for promotion would just be an eco-disaster in its own sense.
Via: Business 24-7/TreeHugger
