Starting a green company? After you’ve set up your domain and WordPress hosting, you’re undoubtedly looking for a creative design you can use for your website. Coming up with an impressive web design is crucial if you want your startup to get the right kind of attention. For eco startups, designs need to be draw attention, educate target audiences, build credibility, and standout from well-known brands. Here are some great examples of eco startup websites that are doing all the right things.
Alabama Chanin creates a wide variety of fabric products from dresses, quilts, and placemats. What makes them different is that all of their products are made by artisans using recycled and organic materials. Instead of dressing up their web design, they use a simple white background and let their photos speak for themselves. There’s a lot of thought in which photos they use and what tone each one sets. They also integrate blog posts on their eCommerce site to engage and educate their visitors.
Impossible Foods is a company that uses sustainable vegetarian products to create meat and cheeses. Instead of approaching their web design from a scientific angle, they use an approachable and minimal layout that uses streaks of various colors. They use a typography that does a good job in aiding the presentation, include interactive elements like auto-play videos, and embed transition effects to keep your attention. The overall design is vibrant, positive and attractive.
Hologanix is a company that sells environmentally friendly lawn care products. Their goal is to get rid of fertilizers which sap the nutrients and microorganisms out of soil. They manage to create a strong visual of what they’re about by using theme colors like green, blue, white and brown. Rather than being flashy, their website has neatly organized a library of content to help educate their visitors. It’s a refreshing approach that accomplishes the purpose of their website.
Freight Farms uses retired freight containers and turns them into self sufficient farms through the use of LEDs and hydroponic systems. They start off their website presentation with a powerful video. Once you enter the content portion of their site, you’re met with a strong combination of photos, infographic design elements, and animation style graphics. The design is really impressive as it does a great job of educating, engaging and guiding the visitor.
After you’ve set up your domain and WordPress hosting, it may be hard to really commit to a singular design. So why not make your website consist of multiple pages with different colored backgrounds and photos? Sulapac is an eco packaging startup that presents their website using a vertical slider. This helps maintain the attention span of the visitor and gets them to really discover what their story is about. It uses full-page photos and simple white backgrounds to present their business idea. The design is crisp, clean and incredibly well organized.
Solar Kiosk is a company that creates solar-based hubs and other solar products. Their website presentation is a little more corporate than most startups. However, they manage to integrate several engaging elements to keep their website interesting. They start out with a powerful photo that shows the impact of their product. This is followed up with an infographic style stat list that adds a lot of credibility. The rest of their website features short videos and relevant photos to educate the visitor.
This company manufactures their products by hiring impoverished Peruvian women to create their products. They have a powerful cause behind their company and they make sure that this is reflected in their web design. Each page highlights a full-page photo of the women behind their products. Through their breathtaking nature driven photos, you are told their unique brand story. The website also manages to do a great job at integrating eCommerce functionalities without taking away from the narrative.
This startup creates portable solar-based inflatable lanterns. Their products provide alternative solutions to emergency rescuers, industrial workers, campers and hikers. They do an amazing job in weaving full-page photos of their products being used with links to purchase their various products. The have smartly used a white background to help create contrast photos of their products in action. The design is impactful, specific and immersive.
Intellihot is a startup that manufactures efficient water heating systems. They start out by using a super sleek technology themed design that highlights their various products. This further follows multiple splash backgrounds that showcase the unique advantages of investing in their products. The design is a great example of how to lead the visitor from one point to the next using the right kind of imagery and content.
Hand in Hand
Hand in Hand makes soaps from sustainable vegan materials. If that’s not enough, they donate a bar of soap to a child in need for each bar of soap purchased. Their website uses a beautiful color combination of teal, pink and white. They’ve also come up with a very strong logo that works perfectly with their product. While their background is mostly white, they make up for this by creating contrast with their photos. They purposely use vibrant colors like red, orange, pink, teal and yellow to create contrast in their design and bring attention to the various products.
Many of the eco startups on this list have put a lot of thought into their web design. You’ll find that most of the websites do a great job in presenting the idea, product or service. The designs pull their weight in grabbing people’s attention but also integrate content in an efficient manner to educate visitors.
As a startup, you need to do the same thing if you want to support your press, social media, and joint venture, and general marketing campaigns. If your design doesn’t quite have that “oomph” that it should, it’s time to go back to the drawing board.
Article Submitted by Community Writer.