So far LCD HDTVs have had a rather nasty reps being monstrous energy suckers. But all that is set to change with Sony debuting the first of their eco-conscious LCD HDTVs. The 32-inch BRAVIA JE1 is the first model in a new series that uses just two-thirds the power of a similar screen. By using more efficient fluorescent backlights and more efficient screen filters, the display generates more light by using fewer lighting tubes and allows more existing light to go through to achieve the same effect as a normal HDTV. Created from leftover plastic, Styrofoam, and optical film recycled from old HDTVs, the new Bravia features a 720p-capable res with a contrast ratio of 2,500:1 and comes with standard HDMI inputs, and the more common assortments of analog inputs alongside a digital TV tuner. Available in pink and silver hues, the $1,389 display starts shipping in Japan coming July 25th. Though worldwide release dates are still unknown, the set’s claims of using 70 percent less power through one year ought to really prompt Sony to get it out in other markets very soon too.
Source: Electronista
