Here is an amazing advertising staff. This is perhaps, the first direct mail piece that needs watering. Watering! Yeah, you got it right! Stumbling upon this unique marketing piece for landscape architecture firm Tur & Partners, it has changed the whole idea of advertising!
Muted and designed by Jun von Matt, the postcard seems to be embedded with seeds and dirt with tiny plants growing through holes, which are punched in the plan.
The Advertising for Peanuts rightly described it as “the first direct mail piece that needs watering.”
