This a brilliantly calculated move by Canon, to say the least. The company has launched the world’s very first completely recycled calculator and is showing the world that its green intent is not an advertising gimmick but a real concern towards the planet’s future by doing all it can to promote this green gadget. It is nice to see a concept as important as recycling being given such a prominence while design a product as unique as this.
Canon Marketing (Malaysia), has unveiled its Environmental Series Calculator, the world’s first recycled calculators as part of its initiatives to advocate business process efficiency that protects the environment. The Environmental Series Calculator is built based on Canon’s green product plan which consists of 5Rs:
• Recycle the materials and resources
• Reduce use of new resources and resort to eco-conscious design
• Reuse the product life cycle
• Respond to environment and human impact by improvising on material use
• Reliable brand recognition
Discarded machines are recycled and the material is used to manufacture this new series of calculators hence avoiding utilization of new resources. Even the packaging, labels and manuals for these series are derived from recycled paper, making this product a wholly recycled unit. To promote this new range of environmentally friendly calculators, Canon Marketing is collaborating with Buena Vista, the distributor of the upcoming Disney Pixar’s movie Wall-E. Leading children’s magazines and online media will be carrying an advertisement of the Canon Environmental Series Calculator and the movie Wall-E that has a RM5 voucher cut out.
This is an excellent promotional event by canon which helps spread the green wave and it is nice to see such positive intent from them. The Recycled calculator comes in 4 different models- LS-63TG, LS-154TG, HS-1000TG and TS-1200TG. Take your pick!
Via: lowyat
