Now, the geographic origin of food farm to fork can be traced. And this is possible with the help of a prototype system. It is designed to help consumers, farmers and other interested parties trace the geographic origin of food at all stages of production from ‘farm to fork’ – storage, processing and distribution.
There is a keen awareness of the high stakes involved for all the various players, for the team behind the IST-funded GeoTraceAgri project.
‘The certification of the origin of food products is a vital issue for Europe in the ongoing discussions with the World Trade Organisation,’ explains Michel Debord, project coordinator. ‘Americans in particular prefer to certify the quality of a product according to its brand and attach no real importance to its origin. European consumers, by contrast, want to know where the food that they eat has come from.’