Modern food packaging designs are getting fancier and even more blingy as the industry is trying to compete for consumer attention. Consumer world is growing rapidly very conscious of the tricks of the trade and it is not a surprise that the food packaging department is getting a more innovative and competitive with every day and with each instant that a design or concept fails to take off. But new revelations tell the world that the designers need to shift focus as they have been looking in the wrong direction.
Packaging designers need to think more laterally, and in terms of systems, rather than discrete elements, says a report into food packaging by trend research group The Future Laboratory. They claim packaging designers need to think about the challenges facing them – from preservation, cost-effectiveness and brand experience to sustainability and waste minimization – in a more holistic way. The waste minimization and recyclable packaging material is something that is going to make significant impact in the consumer market today.
The company reminds the makers that biodegradable elements in packaging and green features that help save the planet and advertising in such regard really help the packaging sector and would allow the consumers to make better choice. Now we all know that consumers love to feel gratified by buying stuff that might even slightly help the planet. This way, packaging really might impact product sales significantly and help save the planet from all the waste. Now that surely is multi-tasking.
